Greater Reno-Sparks-Tahoe is the place companies come to increase the bottom line and to grow. Whether to take advantage of a business friendly environment, get closer to customers through strategic location or to enjoy the quality of life, companies like Tesla, Switch, Intuit, Microsoft, Apple, and Urban Outfitters call Northern Nevada home to some of their most critical business functions.

Reno is nestled in the hub of the western region, with a market area of 11 states and 53 million people. The Reno/Tahoe area is a transportation hub serviced by two major highways, I-80 and US 395, railroads, trucking and airline carriers that make it possible to
ship from Reno to 80% of the 11 western states on a next-day basis.


From exemptions to abatements, to deferrals, to the complete absence of taxes, simply operating your business in Greater Reno-Tahoe adds to your bottom line. Nevada was ranked #5 Most Business-Friendly Tax Climate by the Tax Foundation for 2017.


Greater Reno-Sparks-Tahoe is the perfect package. A business friendly and tax friendly environment, unmatched quality of life, and a logistics hub make this a great location for many businesses.


The Northern Nevada area isn’t just a great place to do business, but it’s also a great place for individuals and families to live and play. For those outdoor enthusiasts, Reno-Sparks is the gateway to Lake Tahoe and many other scenic attractions


#1 – “Reno, Nevada #1 in job growth in 2018”
According to Bureau of Labor Statistics, January 2019

#2 – “Reno the #2 market for companies relocating from California after Austin, Texas.”
According to Bureau of Labor Statistics, January 2019

#2 – “Nevada tops nation for inbound movers”
 According to Reno Gazette Journal, January 2019

#11 – Reno moved up 26 spots to #11 on the Milken Institute’s annual list of “best- performing cities.
According to Venture Beat, January 2019

#11 – “Nevada ranked #3 for year-over-year personal income growth in the U.S.”
According to, January 2019

#33 – Reno, NV ranked #33 on its 2018 Best Places to Live in the United States.
According to U.S. News & World Report


In June 2014, Tesla broke ground on its $5 billion, 10 million-square-foot Gigafactory, which is being built in phases. It manufactures lithium-ion batteries, as well as Model 3 battery packs and drive units. As of February 2017, the Tesla Gigafactory had almost 1,000 permanent employees. When completed in 2020, the Gigafactory will be the largest manufacturing facility in the world and is forecasted to employee more than 10,000 people, up from initial estimates of 6,500.

In November 2016, Switch opened the largest, most advanced data center campus in the world on 2,000 acres in the Tahoe Reno Industrial Center next to the Tesla Gigafactory. It is the first of eight planned data centers to be built at TRIC. The facility is powered 100-percent by renewable energy. Switch has connected Reno, Las Vegas, San Francisco, and Los Angeles via a SUPERLOOP which allows data to be transported between hubs in just milliseconds. eBay is an anchor tenant.

In April 2017 Google/Alphabet acquired 1,210 acres in The Tahoe Reno Industrial Center a few miles south from Tesla’s Gigafactory. The land will reportedly house a future data center and could also host a testing track for Waymo, the Alphabet-owned autonomous driving company. Nevada is pursuing legislation that would pave the way for driverless taxis.

Apple’s initial $100 million data center at the Reno Technology Park east of Sparks is fully utilized. In May 2017, Apple announced it would invest another $1 billion into the data campus. Part of the addition will include a $4 million, 27,000 square-foot warehouse for shipping and receiving to be built on a vacant lot in downtown Reno.